Usability Evaluation Matrix

With this matrix of usability criteria, the state of the Samsung Club application is evaluated to find pain points and opportunities for improvement, as well as the comments and ratings that users have given in the Google Apps and IOS stores. These were some of the findings.

Prototype

GUI Concept

Style GUI

For this app I use the Samsung design system combined with Samsung Club app palette based on the primary and secondary colors of the brand, in this case we used for the Premium Profile the Samsung dark Blue with accents of Yellow on Call to Actions for the basic role we use a secondary color the light blue for CTA.

The scale and typography is defined with the official font of Samsung Sharp for titles and Samsung One for texts providing consistency and maintaining the hierarchy in sections and actions. The components are made with Auto-layout to streamline the process of changes or adjustments. Illustrations give that fun touch and friendly UI to the costumer.

01. Typography
02. Color Palette
03. Icons
04. Buttons & Inputs
05. Bars & Menu
06. Logo & Illustrations